While working for James Hardie Building Products®, Paul found it next to impossible to get local home improvement companies to offer HardiePlank® siding to homeowners. It was just easier to sell and install vinyl. HardiePlank® siding, an option that Builder Magazine voted "one of the 20 most innovative products introduced in the last two decades" wasn't being offered in Central Virginia to protect the over inflated "value" of vinyl siding. He really felt that there was a demand and need for a company to offer HardiePlank® siding in this market.