Matt had been in the home improvement industry for over a decade and at one time was Vice President of one of the largest home improvement companies in the country, but hated the way the industry did business. Gather lots of leads and issue them to commissioned sales reps that were trained in following a sales system. These reps may have been selling cars or vacuum cleaners last month, but this month they're selling home improvements. They were trained on what to say and when to say it to sell vinyl siding and replacement windows. He was tired of the profit only mentality and was looking for something different.